Ryan Pirkle joined Gravity Payments in early 2013 as the founding member of the marketing team. At Gravity, his primary focus has been developing ways to educate, empower, and engage community business owners through empathetic and authentic communication. Ryan directs strategy, branding, website and collateral development, and media relations. Recently he managed the media strategy of CEO Dan Price’s $70k minimum wage announcement, aligning the story with the national conversation of income inequality, resulting in extensive worldwide coverage.