Learn how to set specific goals, research the competition, crunch the numbers, have visibility in your success, avoid needless spend, and build a virtuous cycle of growing revenue. We’ll also cover what matters to searchers, how to make the best use of free tools, and making sure that every channel benefits from every other channel of inbound marketing.
Presented by
Samuel James
Samuel James has brought the art and science of analyzing and measuring success to digital marketing clients for more than 6 years. In another life, Sam was a physicist. He brings that love for numbers, statistical modeling, and testing to the digital marketing table. His creative problem solving methods have impressed companies like NASA and Microsoft. Currently, Sam is the Director of Analytics for premier digital marketing agency, Point It, in Seattle. Sam has a B.A. in physics from Wichita State University and likes hiking, playing board games, bowling, knitting, and movies.
