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Seattle Startup Week is a free five-day event highlighting the amazing startup culture of the Puget Sound. Join in for a few events hosted all around town to learn, network and help make this place better for everyone. 
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Monday, October 26 • 1:00pm - 2:00pm
13 Strategic Marketing Actions Every Startup Must Get Right

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All startups, whether B2C or B2B, must take certain strategic marketing actions to understand the market need, develop the right solution, bring it to market, and accelerate performance.  Getting this right saves time, money, and increases your chances of success in the market.  We will cover the 13 strategic marketing imperatives that should be on every CEO's / CMO's to-do list.

Speakers
avatar for Lisa Fernow

Lisa Fernow

CEO, Fernow Consulting, LLC
Lisa Fernow brings over 25 years experience as a global marketer, innovator, and consumer insights professional. At PepsiCo and Time Warner she oversaw development and launch of a host of successful new products and accelerated growth for such iconic brands as 7Up, Diet Pepsi and Scooby Doo in over 150 countries. Lisa founded Fernow Consulting in 2000 to help entrepreneurs innovate and better capitalize on growth opportunities. Clients range from... Read More →



Monday October 26, 2015 1:00pm - 2:00pm
Chase Basecamp 220 2nd Ave S, Seattle, WA 98104