Seattle Startup Week

Starting a consumer focused company (maybe especially true in mobile space) requires far more than technical chops. It takes a brand/marketing/customer engagement focus and the ability to create leveraged partnerships that provide distribution and cost effective outreach. There are a vast array of companies cropping up in as many segments - so how do you stand out and create a viable business? This panel will provide perspectives and advice from a range of women who have founded B2C enterprises. Some say women do this far better since we're in touch with the demographic responsible for driving most purchases in our country in terms of retail, physical goods, and mobile apps. But how do you get investors to believe in your story, how do you compete with the large cadres of large companies competing for talent (e.g. Amazon, Google, Starbucks, Costco, etc.)? What company culture makes employees passionate about what your firm does?