Amit have lead product development from concept to consumers at large organizations as well as startups. Amit has extensive experience in big data, data mining and machine learning. Prior to starting Lean Innovation Labs, Amit built the Consumer Marketing Analytics platform at Amazon. This platform had petabytes of resident data and processed, analyzed, published terabytes of data on a daily basis. This platform was also used to build thousands of machine learning models at regular cadence and score the entire Amazon customer base. Outputs of Consumer Marketing Analytics platform are used in business decision making as well powering on site experiences.